About Market Synergy Group

Synergy is the interaction of multiple elements in a system to produce a combined effect greater than the sum of the individual elements.

At Market Synergy Group, our synergistic approach is powerfully simple: 

  • Build the right team
  • Partner with a strong carrier
  • Develop competitive products
  • Set up an exclusive network of IMO member-owners

We create a synergistic market environment designed to deliver equitable success for everyone from carrier to consumer. Here’s how.

Market Research

We continuously review data and research for conducting competitive analysis, developing products, and supporting sales initiatives. 

Product Development

With a growing number of carriers entering the annuity business, product differentiation and carrier strength are critical to growth. We don’t believe in a one-size-fits-all approach to annuity design. Instead, our experienced team draws on its expertise to create and price simple solutions to address specific client concerns. 

Distribution Platforms

From a shrinking agent force to increased competition for top producers, unprecedented challenges have rippled through the annuity marketplace. Our distribution approach yields a synergistic market environment designed to deliver equitable success for all partners.

Sales and Training Systems

We empower IMOs, their staffs, and producers with tools to support and guide the sales process. Focused product development, training, and assistance assure appropriate product positioning and utilization.

Contact Us

Market Synergy Group

  • 1414 SW Ashworth, Suite 110
    Topeka, KS 66604
  • 785-380-0450
  • info@marketsynergy.net